Director, Ads Product Marketing

Scope. Build the Ads product marketing center of excellence and lead its launches, positioning and go-to-market.

The catch. Base pay depends on permanent work location, with the top band for CA, NY, CT and NJ.

The role leads a team of advertising product marketers and sets the Ads narrative for Instacart. The posted base pay runs from $202,000 to $255,500 by state, and the role is remote in the United States. It suits a director with team leadership and digital advertising product marketing experience.

• 12+ years in product marketing and related roles, with 6+ in digital advertising
• Experience in both outbound and inbound product marketing
• Team management experience across multiple product lines
• Proven track record building and executing go-to-market strategies
• Bachelor's degree in marketing, business or a related field

Summarized from the posting. Check the employer's page for the full list.

United States remote, with regular in-person events; pay depends on permanent work location.

Base. Base salary. Bonus, commission and equity are extra when offered.

From the posting: US base by state: $242,000 to $255,500 (CA, NY, CT, NJ); $232,000 to $245,000 (WA); $222,000 to $234,500 (OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI); $202,000 to $213,000 (all other states)