Director of Demand Generation

Brightwheel

Brightwheel provides an early education platform used by childcare educators and families.

Location
United States, remote (distributed team across every US time zone)
Level
Director
Specialty
Demand generation
Posted
Oct 5, 2026
Last verified
Oct 26, 2026
Pay
$171K to $244KOTE

The role in brief

Scope. Own demand generation pipeline, budget and team, and shift measurement from MQLs toward intent signals.

The catch. Pay is stated as on-target earnings (OTE), not base salary.

Why it made the cut

The role owns the pipeline number and budget from day one and reports to the CPO. The posting describes a team of specialists and a mandate to modernize demand generation with AI.

What they ask for

  • Modernized or turned around an existing demand generation function
  • Carried a pipeline or revenue target and made evidence-based budget reallocation calls
  • Launched a channel outside the standard paid, SEO or social mix in the last two years
  • Led a team of specialists or directors, including through a leadership transition
  • Rebuilt a marketing workflow with AI or agentic tools

Summarized from the posting. Check the employer's page for the full list.

Location limits

Remote in the United States across every US time zone. Select offices exist in the US and abroad.

Pay and salary basis

OTE. On-target earnings: base plus expected variable pay. The base salary alone is lower.

From the posting: $171K to $244K on-target earnings (OTE); equity offered